The list of people Lionel Messi wanted to interact with after finally winning his first World Cup obviously did not include a gimmicky Turkish chef who got famous on Instagram half a decade ago.
And yet, right after Argentina defeated France in Sunday’s final, there was Nusret Gökçe—better known as Salt Bae—shoehorning his way into Messi’s moment. A video of the on-field celebration shows Gökçe approaching Messi and grabbing his arm in an attempt to get his attention. Messi repeatedly ignores him, although Gökçe did eventually post a photo where he got Messi to look in the general direction of a camera.