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LeBron James shuts down Carnival cruise line's trademark application for 'King James'

There’s only one King James in the United States, and it’s Los Angeles Lakers star LeBron James. Carnival Corp. — the cruise company — tried to trademark the term “King James” in the United States, but quickly dropped that application once James got involved, according to the Miami Herald.

Carnival Corp. first applied for the “King James” trademark in August 2019. The company had to make changes to that application multiple times, but eventually received the go-ahead from the federal government in July 2020.

Carnival’s 15-month fight for the trademark came to an end in less than 10 days once James got involved.