LeBron James Jr., the 17-year-old son of LeBron James, has filed three trademark applications, appearing to want to utilize them for NFTs, clothing and video games in the future.
Per Sam Dunn of Boardroom.TV, James is looking to trademark BRONNY, BJ JR. and BRONALD. All three still need to be approved by the United States Patent and Trademark Office.
It is unclear when James would look to put the trademarks to use, if they are approved. But James, in addition to currently attending and playing basketball at the Sierra Canyon School in Los Angeles, has already carved out footing in the gaming community.