I can't tell you how many hours I've spent talking and arguing hoops with Kobe Bryant being a central figure in conversations. And no matter where you sided in said arguments, one thing is for sure, Bryant's mark on the game will last forever. It is for that reason I am in favor of changing the NBA logo to his silhouette.
Jerry West is already on record saying he wishes it wasn't him. So why not pass the torch to another Lakers great? I can't imagine such a move wouldn't have his support. And it's not like the logo must necessarily feature the greatest player the game has ever seen, as the likes of Michael Jordan and LeBron James have played since West's day.