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Jordan Brand Unveils Russell Westbrook's Why Not? Zer0.3 Signature Sneaker

Jordan Brand officially unveiled Russell Westbrook’s latest signature sneaker, the Jordan Why Not? Zer0.3. The sneaker offers an evolution of Westbrook’s previous model.

The sneaker offers an all-new articulated Nike Zoom Air cushioning system and is the lightest shoe in Russell’s signature line.

Each colorway of the Jordan WNZ.3 has a special meaning to Westbrook.

Jordan “Why Not?” Zer0.3 “Zer0 Noise”

The launch colorway represents Russell’s desire to inspire people to block out any unnecessary noise and play the game their own way.

Jordan “Why Not?” Zer0.3 “The Family”

“The Family” colorway celebrates Russell’s family, who he always wants to honor and put first.