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John Elway reportedly missed out on chance to make close to $1 billion on Broncos sale

Owning an NFL team may be the best investment a person can make.

The Walton-Penner family’s deal to purchase the Denver Broncos, which was announced Tuesday night, is proof of that. NFL.com announced the group, which is led by Walmart heir Rob Walton, his daughter, Carrie Walton Penner, and her husband, Greg Penner, will pay $4.65 billion to own the Broncos.

Pat Bowlen, the previous owner, bought the Broncos for $78 million in 1984.

If the deal is approved, it would set a record for the highest sale price for an American sports franchise, breaking the record of $2.