The NIL era has changed the game in college football, and that includes for athletic directors.
In May, Lane Kiffin leaned back in his chair, stared across his desk and pointed toward a reporter with a prediction.
You watch, he said, at how many coaches decide to move jobs for reasons involving name, image and likeness.
“[Say a] coach is down to these four jobs. Well, before, [the decision was based on] facilities or whatever,” the Ole Miss coach says. “If the coach is smart, the first question should be what?”
Tell me about your NIL collective?