Deion Sanders has generated massive interest in the Jackson State football program since taking over as head coach in 2020.
As evidence, look no further than the Tigers’ attendance figures. Jackson State set an FCS record by averaging 42,293 fans per home game. Now, it appears that one of Jackson State’s conference rivals wants in on the action.
Bethune-Cookman has moved its SWAC home game against the Tigers from Daytona Stadium to TIAA Bank Field in Jacksonville, home of the NFL’s Jaguars. Sanders, speaking during an online news conference Thursday, appears to view the move as an attempt to benefit from his program’s newfound popularity.