CreditMark Makela for The New York Times
Most references to “Friday Night Lights” are to the best-selling book on Texas high school football, the ensuing film, or the network TV show derived from both that lives on in reruns.
This year, in a departure from tradition, the term also applies to a marketing campaign for Ivy League football. The league and the cable network NBCSN are in the middle of a six-game package that, by the time it concludes with the Yale-Harvard game on Nov. 21, will have included five Friday night games and featured all eight conference teams.