The Dallas Cowboys are no stranger to the spotlight. In fact, many blame the constant media circus and scrutiny that Jerry Jones has embraced since purchasing the team in the late 1980s is part of the reason the team has struggled to find real success in the last 30 years. Jones has turned that investment of a couple hundred million dollars into a double-digit billion-dollar franchise, the richest in all of sports.
That's happened because he's been savvy enough to lead the way as the NFL has realized what kind of media darling they could be.