OAKLAND, Calif. — It was 30 minutes before the start of the Golden State Warriors’ latest home playoff game, and fans were beginning to fill Oracle Arena, where each of the nearly 20,000 seats was draped with a gold T-shirt.
Six rows from the court, a man named Sundance Burrough took off his blue replica jersey (cost: $109.95), wadded it up and wriggled into one of the free T-shirts.
“I don’t want to be on the big screen,” he said, nodding to the enormous video board hanging above center court. “And it looks better when everyone wears yellow.