Back in August, data intelligence company Morning Consult surveyed 1,000 members of Generation Z, a broad term for those born between the mid-1990s through the early 2010s, about their sports fandom habits.
The result was noteworthy in that it showed a somewhat significant decline in enthusiasm across the board for major sports. Just 21% of the respondents identified as “avid” fans, which was down 4% from their older counterparts. Only 32% identified as a casual fans, while nearly half of respondents said they were not sports fans at all—a mark more than 10% higher than their older counterparts.