"Relentless" was a word Joe Judge used as an anchor in the first media conference of his New York Giants coaching career. It was the kind of buzzy, coach-speak term that rolls off the tongue well in interviews and can be easily plastered somewhere in the team facility. If Ted Lasso has “Believe,” Joe Judge has “relentless.”
Relentless in losing … in making mistakes … in overseeing decline.
They're relentless reminders that fruit of the Bill Belichick coaching tree is usually long on the culture promises but short on the sustained accomplishments.