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How Two NFL Pro Bowlers Became The Cupcake Guys

When former NFL teammates Michael Griffin and Brian Orakpo decided to dip their toes into entrepreneurship, they knew they wanted to go about it differently. The former Pro Bowlers saw the hands-off, detached approach some athletes take in their investments and recognized they needed to be more attentive about the steps they took to ensure success.

“The only people that really have your best interests at heart is yourself,” says Griffin. “So we agreed to start this business, we all agreed that it wasn't going to be any significant others, it wasn’t going to be family, it was going to have to be us three that run and operate our store.