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How the new College Football Playoff format came to be and what it means for the sport's future

In January of 2022, inside a convention hall within the JW Marriott hotel in downtown Indianapolis, the sport’s most powerful leaders gathered to vote on expanding the College Football Playoff.

Seven months of quibbling over an expansion format had finally led them to this pivotal moment. On the morning of Georgia’s eventual win over Alabama in the national championship game, they met in an effort to finalize a 12-team postseason. Instead, disagreements continued as three conferences — the Big Ten, ACC and Pac-12, members of the now-infamous “Alliance” — pushed back against the proposal.

At some point, as discussions grew heated, then-Big 12 commissioner Bob Bowlsby, frustrated and exhausted of the indecision, slowly packed his bag and began to rise from the table.