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How sportsbooks prepare for the Super Bowl, a betting bonanza like no other

LAS VEGAS — The lines at the counter began forming a little before 6:45 p.m. on Sunday. Before Jimmy Garoppolo could kneel out a San Francisco 49ers victory, before many of the 49 TVs blanketing the MGM Grand Sports Book could flash a Super Bowl LIV matchup, eager bettors queued. A few who’d backed the Packers rubbed their faces in anguish. A majority, however, celebrated. They posed for photos with winning Niners tickets. They collected wads of cash. They enthusiastically counted $100 bills. They buzzed out into the Vegas night.

And as they did, in offices near and far, the savvy men who’ll aim to take back that money two Sundays later got to work.