Sports Illustrated and Empower Onyx are putting the spotlight on the diverse journeys of Black women across sports—from the veteran athletes, to up-and-coming stars, coaches, executives and more—in the series, Elle-evate: 100 Influential Black Women in Sports.
Kenyatta Bynoe, vice president of creative strategy and marketing for OneTeam Partners, is a lifelong sports fanatic whose purpose has always been crystal clear. The self-described “strategic thinker with a passion for writing” established herself as an industry giant early in her career, with notable marketing roles at companies like Jeep, Microsoft and Volkswagen—often one of few Black women holding rank.