Read about the latest sports tech news, innovations, ideas and products that impact players, fans and the sports industry at SportTechie.com.
Shaun Ayala almost didn’t realize the extent of Snapchat’s full potential until it was too late. A marketer by trade and education, Ayala kept hearing online about the platform from Gary Vaynerchuk, co-founder of social media consulting agency, VaynerMedia.
“There was one moment where Gary said, ‘Those who are on Snapchat and are doing it right are doodling on their picture,’” Ayala explained. “And I said, ‘Doodling?’ I wasn’t aware that you could doodle on your pictures.