NBA basketball now includes golf swings, haircuts and the ability to socialize at the same sea level as the on-court action.
In the Atlanta Hawks’ latest reveal of their sweeping $192.5 million renovations of Philips Arena — the second-largest renovation in NBA history behind only Madison Square Garden — they unveiled signature features of the new-look home, including The Swag Shop, the recognizable barbershop of hip-hop artist, activist and Atlanta icon Killer Mike, Topgolf suites and a restaurant and live-music venue from Grammy Award-winning artist Zac Brown.
The features will be linked by the arena’s dramatically reimagined layout, an interconnected pathway inspired by the city’s successful Beltline project.