Welcome to the Rock.
The Miami Dolphins have signed a long-term naming rights deal with Hard Rock International for their 30-year-old stadium in South Florida.
Sources said the Orlando-based company that owns and operates restaurants, casinos and hotels has signed an 18-year deal to rename the building Hard Rock Stadium.
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Financial terms were not disclosed, but the overall value places it among the top three deals for naming rights in the NFL, sources said.
MetLife Stadium (Jets, Giants), Gillette Stadium (Patriots), Levi's Stadium (49ers) and NRG Stadium (Texans) all have naming rights deals valued at a minimum of $10 million a year, according to Sports Business Journal research.