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Group Licensing Is the Key to the Return of NCAA Video Games—So What's the Holdup?

WASHINGTON, D.C. — Ahmad Nassar’s daughter was only 9 years old when she asked her father the question every parent dreads.

Why isn’t there a college football video game?

O.K., so a sports gaming question isn’t necessarily the one terrifying young parents, but maybe it should be. In a world flourishing with electronic gaming competition, an entire generation is unfamiliar with NCAA Football, the Electronic Arts college game that mesmerized gamers until legal disputes over its use of player likeness suspended production in 2014. Despite his expertise on the topic and his law degree, Ahmad had difficulty explaining to daughter Amany why she can play a game featuring the Detroit Lions, but not one that includes the Michigan Wolverines.