Georgia Governor Brian Kemp signed House Bill 617 on Thursday, which will allow college athletes in the state to earn money off of their name, image, and likeness starting on July 1.
“I believe it sets Georgia on the path to accomplish something that quite honestly should have been done a long time ago,” Kemp said during a bill-signing ceremony at UGA Thursday.
“Thanks to [the bill], student athletes from across the country will have Georgia on their mind when they’re looking for a campus and a university that can give them a world-class education but also the chance to compete at the highest levels of college athletics.