My son asked me this week if we could buy a bag of Cheetos to look for “rare ones”. A once absurd request has somehow in 2025 become “not a bad idea”. Why? A Cheeto shaped as a Charizard sold for nearly $90k last month and a Cheeto shaped as the Michael Jordan “Jumpman” logo currently has bid of $5,650 on Goldin auctions. The Flamin’ Hot Air Jordan “Jumpman” Cheeto - 3” is the latest food collectible making headlines, but it’s certainly not the first. So, how did we get here?
We would argue that it started with a cinnamon bun—though not just any cinnamon bun.