Jerome Miron-USA TODAY Sports
The 2020s are about to begin. What’s in store for the sports industry over the next decade? I have five predictions that envision more competition over labor and technology and the blurring of lines between pro sports and college sports.
1. College athletes will obtain NIL rights and the NCAA will eventually accept that
The ability of college athletes to license their names, images and likenesses is a focal point of American sports law. It will remain so for the next several years. College sports are going to change dramatically with respect to athletes’ abilities to control their identities.