Jacksonville paid Kirk a ton of money ($84 million for four seasons), considering he has never been a top-24 wideout in any of his four years in the NFL. Last year, he set a career-high in catches (77) and receiving yards (982) while averaging only 6.1 targets per game. His catch rate (74.8%) was well above his first three seasons (62.4).
Over the first 13 games, Kirk scored 15.0 fantasy points in PPR leagues in five matchups (5/70/2, 7/104, 5/75/1, 4/50/1, 6/91), but the Cardinals only looked his way 70 times (5.4 per game). His opportunity was much higher over his final five contests (12, 9, 9, 3, 11 targets), leading to 30 catches for 315 yards and one score.