Back in September, I wrote a bit about Novelty Bias, the inherent preference we have for all things new. In fantasy football, it applies mostly to rookies, but can also affect our evaluations of players on new teams (Allen Robinson), under new coaching regimes (Daniel Jones, et al.) or less strongly when a player gets some other new upgrade (like a better center or a different QB).
Our brains tell us this new person or situation could be the key to winning it all because part of the allure of novelty bias is that we don’t yet know how it plays out … and it hasn’t burned us before.