The way that sports fans make financial investments is about to be taken to a whole new level thanks to a new company called Mojo.
Mojo, a company founded by Alex Rodriguez, Timberwolves owner Marc Lore and businessmen Bart Stein and Vinit Bharara, boasts a “sports stock market” that gives fans the opportunity to use their knowledge and intuition like never before. Mojo allows fans to make monetary investments into an athlete’s on-field performance like a stock.
While sports stock markets themselves are not new, Mojo is the first to allow fans make real money bets on an athlete’s career prospects with real-time price changes and instant liquidity, allowing users of the app to enter or exit their position at any time.