The results to the Formula 1 Global Fan Survey conducted by Motorsport Network in conjunction with Nielsen Sports were revealed on Friday. It was the largest marketing research project ever conducted in motorsport.
The survey was launched at the season-opening Australian GP back in March and was conducted in 15 languages with 215,872 participants from 194 countries taking place. The results indicated that fans are a lot more optimistic about the future of Formula One than they were two years ago.
“I think the amount of respondents was great and the data is great,” said Exec.