Dan Snyder grew up cheering for Washington’s NFL team, seeing what he wanted to see and believing what he wanted to believe. “Redskins” was not a slur to him; it was who he cheered for on Sundays. This is understandable. He was a kid. Snyder’s failure came in adulthood, when he bought the team and still viewed its name like a child’s favorite toy: It’s mine, and nobody can take it from me.
Everything Snyder has done with the name has been about a fight. He didn’t listen to people who were hurt by the name.