The Cowboys are cashing in on the strength of their global brand at The Star, their new practice facility in Frisco, Texas.
Starting Jan. 9, the Cowboys will offer VIP guided tours of the facility, which includes Ford Center, the 12,000-seat indoor stadium they share with local high schools; the team's "war room" used for the NFL Draft; the Nike Star Walk, a collection of historic milestones in Cowboys history; and a display of the team's five Super Bowl trophies and championship rings.
The tours are designed to provide an "all-access" look at the state-of-the-art facility where the Cowboys spend 355 days a year outside of the 10 games they play at AT&T Stadium in Arlington, about 45 minutes south of Frisco.