Nearly 16 months ago, when Dallas Cowboys owner Jerry Jones stepped in front of the CNBC cameras after committing to the richest running back contract in NFL history, he sounded like a man who was selling himself — maybe more than anyone else — on the lavish $90 million contract he was about to sign with Ezekiel Elliott.
Jones talked about how Elliott had “worked” and “utilized his skills” to seize his market. He waxed about Elliott’s “big heart” and spun thin logic about how Emmitt Smith proved that running backs could have long careers in the NFL.