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The Dallas Cowboys were one of the first franchises to experiment with mobile ticketing, and a season and a half later, the team is seeing positive but now returns on the shift away from paper.
Doug Dawson, the Cowboys’ VP of ticket sales and service, had heard about other organization’s experimentation with mobile entry leading up to the 2015–16 season. Yet the Cowboys wanted to reach more than just the 3–6% of fans who were in the market at the time, according to Dawson.