It’s not often that a college football coach has their own sports apparel sponsorship deal. But Deion Sanders is no ordinary football coach.
The Pro Football Hall of Famer who goes by the nickname “Coach Prime” sent shockwaves throughout the college football world when he left Jackson State for Colorado last month. As the Buffaloes are sure to look quite different in 2023, their coach will opt for a different look along the sidelines.
Sanders and his son, new Colorado quarterback Shedeur Sanders, each have deals with Under Armour. But the school’s apparel deal is with Nike.