Armageddon has arrived. Perhaps it was inevitable. Perhaps it was avoidable.
It doesn’t matter now. College athletics has hit the era when truly anything could happen — as if USC and UCLA joining the Big Ten wasn’t “anything” enough.
The Pac-12 is down to just nine schools and on Tuesday it received the details of a proposed television deal that is heavy on games appearing on an Apple TV subscription site. A streaming service not only limits exposure to recruits and would-be students alike, it puts any financial guarantees at the hands of selling subscriptions.
Where once the Pac-12 thought it could get 70-plus percent of what the Big Ten and SEC are making ($50-million per school, per year minimum), it is now wondering if there will even be a Pac-12 in any recognizable fashion.