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College football along for the ride as the spectacle of sports keeps exploding

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History made at the Battle at Bristol

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BRISTOL, Tennessee -- Bristol Motor Speedway CEO Marcus Smith stood a few feet from the back of an end zone Saturday night admiring what he and his family had wrought.

Essentially, they had staged the largest college football event in history without losing the charm, feel and experience of the game itself.

But collegiality only goes so far. Smith smiled because he'd already heard via social media what Bristol fans wanted next from their favorite track.

"That's awesome.