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College basketball is ripe for a program to exploit a hole in the coaching market

The University of Georgia men’s basketball team is a chronic underachiever, producing one Final Four (1983), one other Sweet Sixteen (1996) and pretty much nothing else (just two additional NCAA tournament victories scattered across the decades).

It has money, SEC membership and talent-rich Atlanta nearby, yet essentially never wins.

It’s not for lack of trying when it comes to hiring coaches. It’s turned to big names such as former national champion Jim Harrick and Final Four coach Tom Crean, who won’t return next year after a 6-25 campaign. It hired top mid-major coaches (Mark Fox, Dennis Felton) and promoted promising assistants (Ron Jirsa).