Projected top 2017 NBA Draft pick Lonzo Ball and his brash father LaVar stunned the sports world last week by revealing their own independently made signature shoe, the ZO2, which will be sold at a staggering cost of $495.
During an apperance on Undisputed, LaVar Ball argued that the shoes are so expensive because that's what they're worth, and that Michael Jordan couldn't get away with selling similarly expensive shoes because he's "not Lonzo."
The bold business strategy drew differing reactions from athletes and fans, but according to Colin Cowherd, an argument can be made that these shoes really are worth the asking price.