Patrick Mahomes has one-upped the traditionally coveted Wheaties box with his own cereal.
Mahomes Magic Crunch has invaded the shelves of Kansas City-area grocery store chain Hy-Vee and, according to ESPN's Adam Teicher, can also be found for $33 on eBay.
"I'll definitely have a box I'll keep forever," the NFL MVP said. "Whenever you're a little kid and you see people on those cereal boxes and it's a tremendous honor and I'm excited to be able to have my own."
Mahomes also noted that Magic Crunch tastes like Frosted Flakes, per his request, but "a little bit healthier.