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Charece Williams Gee Is Inspiring Change on the Court, in the Boardroom and Beyond

Sports Illustrated and Empower Onyx are putting the spotlight on the diverse journeys of Black women across sports—from the veteran athletes, to up-and-coming stars, coaches, executives and more—in the series, Elle-evate: 100 Influential Black Women in Sports.

It’s been just shy of a year since Charece Williams Gee joined the Under Armour team as senior director and head of sports marketing, and she is already making an impact. Gee came in the door of the popular sports apparel brand with an intention to shift workplace culture by increasing community involvement and purposeful partnerships with other like-minded organizations.