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Callaway book details founder's vision, boldness, Big Bertha and Alice Cooper's snake ad

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CARLOS MONARREZ

Detroit Free Press

  • Ely Callaway's posthumous book, "The Unconquerable Game," details his life in golf and business.
  • Brian Minbiole, a longtime Callaway employee, offers insights into the book and Callaway's personality.
  • The book uses AI to recreate Callaway's voice for the audiobook narration.

The Masters kicks off this week, and with it so does the unofficial start of the golf season.

Fittingly, Ely Callaway’s posthumous book, “The Unconquerable Game: My Life in Golf and Business,” was released this week.