Caitlin Clark can do a lot of things. Including sell merchandise.
The same week she broke the NCAA Division I women's scoring record, Clark became Fanatics' top-selling college athlete in the NIL era (going back to 2022), the company announced via Front Office Sports on Monday.
Per Fanatics, via On3, the company sold more Clark-branded merchandise in the 24 hours after she broke the record than any other individual college athlete across all sports since NIL hit the landscape.
The previous record-holder was Colorado quarterback Shedeur Sanders, who led the Buffaloes to a 3-0 start and became the biggest story in college football before falling off heavily in conference play.