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Business of Football: How Likely Is Brian Flores’s Lawsuit to Bring About Systemic Change?

On Tuesday afternoon, I was teaching my sports law and business class at Villanova Law School. The subject of the day was the changing nature of college athletics and the sea change due to the Alston case and the advent of name, image and likeness monetization. I lectured for an hour and a half before taking a break, only to have several students approach me about the breaking news of Brian Flores vs. the NFL. That was the end of discussing NIL that day.

Kirby Lee/USA TODAY Sports

Sports law pioneer

Brian Flores filed a class-action lawsuit against three named NFL teams—the Dolphins, Giants and Broncos—as well as the entire NFL.