News moves fast in the business of football, as developments in this unprecedented and unique season amid COVID-19 continue. We begin with a stunning—although not surprising—reversal in college football.
Big Ten business over all
In August, the Big Ten surprisingly (to me) prioritized the health and safety of its players and staff over economics by opting not to play in 2020. The decision resonated as 1) other Power 5 conferences (the SEC, Big 12 and ACC) reached the opposite decision; and 2) the economic impact wreaked on these schools and surrounding regions is massive even without fans, as I detailed here at the time.