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Business of Football: A Three-Pronged Solution to Keep Aaron Rodgers a Packer in 2021

In my last column, I took a deep dive into the imbroglio currently going on between the reigning MVP, Aaron Rodgers, and his long-time team, the Packers. I wrote from the unique perspective of knowing the parties involved and feeling some déjà vu from what we went through 15 years ago when I worked for the Packers—with Brett Favre then in the role that Aaron now finds himself in, while Aaron was playing Jordan Love’s current role. No one was happy about it—the players, fans, media, etc.—and I remember the care and attention required to manage that situation, one very similar to the current one in Green Bay.