The decision to ban the sale of beer at all venues two days before the start of the 2022 FIFA World Cup in Qatar left official sponsor Budweiser in a huge lurch ahead of the world’s biggest sporting event.
Now, it appears parent company Anheuser-Busch InBev has figured out a proper solution to the conundrum.
For years, the world’s greatest soccer players have competed on the sport’s grandest stage for international glory and the coveted World Cup trophy. But, thanks to Budweiser, the winner of this year’s tournament will return home with an extra prize in the form of an entire shipment of unsold beer intended for the World Cup’s eight stadiums.