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Bruce Prichard on The Undertaker: 'Without a Doubt, He’s the Greatest Creation Ever in WWE’

When The Undertaker was introduced at the Survivor Series in 1990, he was led to the ring by Brother Love.

Brother Love is Bruce Prichard, a longtime Vince McMahon associate and current WWE executive in the role of Executive Director of Friday Night SmackDown. Thirty years ago, Prichard played a critical role in bringing The Undertaker to WWE.

Beginning with his work in the Dallas territory in '87, Prichard became enamored with the size and athleticism of Mark Calaway. In '90, Calaway's then-manager Paul Heyman made a fateful call to Prichard, asking if there was any interest in Calaway for the World Wrestling Federation.