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Brand Boost: How Graphics Play an Important Role in College Football Recruiting

Cody Vincent | Arkansas

These days, recruiting announcements—be them commitments or official visits—don’t come without artwork. Perhaps you’ve noticed flashy graphics of top prospects flooding your Twitter and Instagram timeline over the years. It’s a trend that’s become a regular part of your football recruiting programming in the age of social media.

But what exactly goes into these quirky digitized images and logos that recruits and schools plaster onto various social platforms? The posts are incessant as the early signing period begins Wednesday. Many athletic departments have full-time graphic designers with teams of artists who dedicate their entire year to creating illustrations to help recruits boost their brand.