Sporting News · Sep 10, 2016
Bo Jackson, Brian Bosworth take ride down Tecmo Bowl memory lane
Bo Jackson, Brian Bosworth (Getty Images) Bo and the Boz went head to head, Tecmo Bowl-style. Did the Boz get trucked again? The two reunited for a Kia commercial in which the real star was the video game that made Bo Jackson a digital legend. They (or at least their pixels) reenacted Jackson's famed Monday night goal-line run in 1987, until it came time for Bo to run over Brian Bosworth.
The commercial was meant to highlight the Kia Sorento's safety features. It did so by tapping into one of the most memorable moments in Monday Night Football history.