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Black-Owned Businesses Are Thriving Thanks to Jrue and Lauren Holiday

There are countless success stories to tell as a result of the couple’s JLH Social Impact Fund, which has raised millions of dollars and provided a community and guidance to organizations around the country.

In the beginning, Jrue Holiday just needed a reason to go play basketball while the world was on fire. It was summer 2020 at peak COVID-19. Everything was on lockdown. Cops had just killed George Floyd. Protesters filled the nation’s cities’ streets. President Trump hid in the White House basement while fences went around it, guarded by soldiers carrying assault rifles and dressed for war.