Product placement can be an effective marketing tool for products of all stripes.
For instance, sales of Reese’s Pieces skyrocketed after the candy was featured in the blockbuster movie E.T. decades ago.
Now, in the sports world, an interesting spin on product placement is taking place in Boston. A billboard has been commissioned outside Fenway Park, the fabled home of the Red Sox for more than a century, featuring one of the team’s most notable nemeses of all time.
The signage depicts Yankees legend Derek Jeter while promoting the upcoming documentary series The Captain on ESPN.